# Drop Off Rate Calculator

## About Drop Off Rate Calculator (Formula)

The drop-off rate calculator is a tool used to measure and estimate the rate at which users disengage or abandon a particular process or activity, such as website visits, online purchases, or form submissions. It helps quantify user attrition and identify areas of improvement in user experience or conversion rates.

To calculate the drop-off rate, the following formula is typically used:

Drop-off Rate = ((Total Number of Starting Users – Total Number of Completing Users) / Total Number of Starting Users) x 100

Here’s an example to illustrate the calculation:

Let’s say we have a website form submission process, and we track the number of users who start filling out the form versus the number of users who complete the entire form. Suppose we collected the following data:

Total Number of Starting Users: 500 Total Number of Completing Users: 350

Using the formula, we can calculate the drop-off rate:

Drop-off Rate = ((500 – 350) / 500) x 100 = (150 / 500) x 100 = 0.3 x 100 = 30%

Therefore, the drop-off rate for the form submission process is 30%.

By calculating the drop-off rate, businesses and website owners can gain insights into user behavior and identify potential bottlenecks or areas for improvement in their processes. This information can help optimize user experiences and increase conversion rates by addressing the factors that contribute to user drop-off.