# Price Elasticity of Demand Calculator

## About Price Elasticity of Demand Calculator (Formula)

The Price Elasticity of Demand Calculator is a tool used to assess the responsiveness of consumer demand for a product to changes in its price. The formula for calculating price elasticity of demand is as follows:

Price Elasticity of Demand = (% Change in Quantity Demanded) / (% Change in Price)

Where:

• % Change in Quantity Demanded: This is the percentage change in the quantity of a product demanded by consumers in response to a change in its price.
• % Change in Price: This is the percentage change in the price of the product that led to the change in quantity demanded.

The result of the formula indicates the degree to which the quantity demanded changes in response to a change in price:

• If the result is greater than 1 (in absolute value), demand is elastic, meaning that a small change in price leads to a proportionally larger change in quantity demanded.
• If the result is less than 1 (in absolute value), demand is inelastic, implying that a change in price has a relatively smaller impact on the quantity demanded.
• If the result is equal to 1 (in absolute value), demand is unitary elastic, indicating that percentage changes in price and quantity demanded are equal.

Understanding price elasticity of demand is crucial for businesses to set optimal pricing strategies and estimate potential changes in revenue due to price adjustments. Keep in mind that elasticity values can vary for different products and markets, and other factors, such as consumer preferences and availability of substitutes, can influence demand elasticity.