About Cost Per Completed View Calculator (Formula)
The Cost Per Completed View Calculator is a valuable tool in digital advertising and marketing used to determine the cost-effectiveness of video advertisements based on the number of completed views. The formula for calculating the cost per completed view is:
Cost Per Completed View (CPCV) = Total Campaign Cost / Number of Completed Views
Where:
- CPCV represents the cost per completed view, typically measured in the currency used for advertising costs (e.g., dollars, euros).
- Total Campaign Cost is the total expenditure on the advertising campaign.
- Number of Completed Views is the total count of viewers who watched the video advertisement in its entirety.
This formula helps advertisers assess the efficiency of their video ad campaigns by quantifying the cost associated with each viewer who watches the entire video. A lower CPCV indicates a more cost-effective campaign.
The Cost Per Completed View Calculator is an essential tool for digital marketers and advertisers to optimize their video ad campaigns, allocate budgets effectively, and evaluate the return on investment (ROI) for their advertising efforts.